Pepsi Throwback Campaign

We created a grassroots campaign that would bring back the nostalgia of the 1980's.

This included a street-level campaign for the NYC market that highlighted the best from the block and brought it back to the block.

And a rap battle was born. Every borough was represented and the winners of each borough would compete in the final battle to see who was the best MC of NYC. All videos of the battles were housed on the Pepsi Facebook page and viewers got to vote for the winners.