Jeep Wrangler Arctic Edition

Jeep has a long relationship with The Winter X Games and they always have a large footprint at the event.

We created a campaign that highlights the fact that Jeep is so tough... in a fight, Jeep can kick winter's butt.

The campaign included two commercials. One that would run before the Winter X Games and one during. We also created an experience at the event where people could see the vehicle up close, ride it on a test track, and get great swag like customized graffiti art from real artists, t-shirts, and signings from athletes competing in the games.

The campaign ensured we created a buzz at the Winter X Games and on social media.